Your Content Should Support Conversations… Here’s Why

We're going to tell you something a little controversial, but we're not going to back down because we're speaking our truth. Here it goes... 

>>Your social media content should support conversations...not the other way around.<<

There are way too many business owners focusing on creating content for their business without building genuine connections, and then they wonder why they’re not making sales.

• There are too many photographers sharing pretty photos but not replying to those who comment on them.

• There are too many soap makers making behind-the-scenes Instagram Stories but not giving their followers a way to engage.

• There are too many coffee shops posting about their lattes and hours of operation but not answering their DMs.

Do you feel called out? *Sorry, but we're here to tell the truth!*

Oftentimes, we make excuses to avoid taking a look at ourselves and making a change. 

It’s *easy* to get defensive and list all the reasons you don’t have time or why it won’t work for you. It’s *hard* to say, “Okay, guys... I'm open to change… Tell me more.”

Once you say that, we'll give it to you: have.more.conversations. That’s it! 

People go on social media to be social.

• They want to be seen.

• They want to matter.

• They want to connect.

And you, friend, are the one who has the power to give it to them. You even have the power to comment and engage on their account first, not simply waiting for it to come to you.

These are the kinds of conversations that lead to TRUST, and trust leads to SALES.

Content is what sparks conversations, invites people to talk back to you, and encourages your audience to connect with you.

>>But what content doesn’t do is build trust. Only YOU can do that by building one-on-one relationships, one DM, like, or comment at a time.<<

That’s why we spend over an hour every day engaging with you in our comments and DMs! We care about you as individuals, and we want to foster a connection with you.

It may not be the most glamorous advice we’ve ever given, but it’s the kind of advice that works. 

For more marketing tips, kick-in-the-pants inspiration, and advice from entrepreneurs in all different industries, subscribe to the Jasmine Star Show on Apple Podcasts! Every week, Jasmine delivers her BEST business tips to empower entrepreneurs to build a brand, market it on social media, and create a life they love. Subscribe >>HERE<< now!