How to Get Personal on Social Media Without Making It Awkward
Have you ever read a post on Facebook that made you feel stumped or confused, and you wondered why someone posted THAT post?
Or have you ever seen someone’s Instagram Story and immediately thought, “This is so vulnerable, it’s uncomfortable.”
If so, has an experience like one of those stopped you from sharing something personal because you don’t want to make things awkward in the same way?
We’ve all been there, but there’s a way to get personal on social media without making it *awkward*.
The truth is, sharing your story on social media personalizes your business. And when you get personal with your followers, you don’t just have passive scrollers, you have raving fans that support your business long-term.
Unless you have a patented product, there are other people who do exactly what you do. And we’ll venture to say that not only do they do what you do, but they do it better and even cheaper.
So why will someone drive farther, wait longer, or pay more to get what you sell? YOU.
>>The more that people know, like, and trust you, there is a higher likelihood of them becoming a customer because they relate to you like no one else.<<
Now that you know WHY you should be vulnerable on social media, let’s talk about HOW, friend!
1. Test getting personal with a specific topic.
If you start getting personal with many different topics, it could be confusing to your audience. Choose just one topic to introduce in the beginning to warm your audience up to this new, vulnerable part of your brand.
Make a commitment to post at least 4 times about that topic… and test those efforts.
A lot of people will say to us, “I tried getting personal and nobody responded.” But Hustler, you can’t just post once and then rule it out! You have to carefully test those results and make an educated decision to continue implementing the strategy or to change it altogether.
2. Speak your truth.
The moment you’re speaking about something that doesn’t come from the deepest, truest part of you, people will smell it. People know when you’re not being real and you’re not speaking your truth! Don’t be everything to everyone. Go deep with the people who came to this party and forget the rest.
3. Include big ideas, but avoid fluffy details.
When you share something personal on social media, don’t include all of the details that do not push the story forward. Our job as business professionals is to bring people on a journey, not tire them out!
Give them a peek into your personal life from a professional perspective.
Of course, this comes down to deciding how personal you’d like to get on social media, and only you can decide how much is too much.
>>It all comes down to this: Showing off what makes you unique as a business owner is one of the most powerful things you possess.<<
Whether that means you’re a real estate agent who also loves to paint, or a wedding photographer who’s getting real about mental health, these topics are what make you, YOU. So share them... if you want!
And we’ll be cheering you on from the sidelines when you do.
For tips on how to write engaging captions on social media, download our free Instagram Marketing Guide! In it, you’ll find an example of the BEST type of post that gets people talking back to you, as well as an actionable plan to get more engagement. Get the guide for FREE >>HERE!<<
